Evolve the Web has been providing Social Media Management Services, to small businesses in Connecticut and throughout the US, since its’ inception. “What is the benefit of social media for my business and how to we do it?” This is a very common question we are asked every day by small business owners.
The first and most obvious benefit for using social media in small business is that millions of people are using social media as a means to communicate, including sharing stories and information, finding new things and old friends and they are using social media for hours each day! Social media has exploded and is known to be one of the quickest ways to “get the word out.”
Posting information and images about a company’s services, asking for feedback from customers, finding out what potential customers are looking for are all good reasons to be part of social media.
The most important factor in getting value from the use of social media is engagement. Back links to your business are important, but sharing and interacting is imperative. Most people set up a company social media page, invite a few friends and family members, post a few things and forget it. There is little to no value in managing your social media campaign this way.
The search engines are looking for social media posts that are shared by others, who share it again and again and so on. So, how do you elicit this engagement and encourage interactions? How do you find value in social media? When considering what to post, whether it be through Facebook, Twitter, Instagram, Google+ or Google Reviews, first think about the end user. Will they ignore it, just read it or feel compelled to share it. The later being the best result. Social media platforms cannot be tricked…they are transparent. When a customer posts a positive review about your services, in a Google Review, the search engines pick up on that. When someone shares your company Facebook post with their connections, the search engines pick up on that. When someone re-tweet your tweets on Twitter, the search engines pick up on that.
Our Standard Social Media Management Package includes:
• Creation of Facebook, Google+, Instagram and Twitter Business pages
• Cleanup and edit existing Facebook, Google+, Instagram and Twitter Business pages
• Monthly Management of 3 Social Media Platforms with 3-5 posts per week (prices vary depending upon # of posts per week)
• Posts include back link to company website